How To Promote Your Art Business
A few weeks ago I was sitting at a cafe and working on some custom portraits when one of my gym friends was walking by and asked me if I’m an artist. For some reason I started blushing and said that it’s just a hobby and my fashion illustrations were just silly scribbles. When she left, I was paralyzed and frustrated by my own response. Why could’t I tell her that I’m an artist and fashion illustrator??? Was it because I was afraid to be judged or criticized or even laughed at? I’m a self taught illustrator and I don’t have a diploma from a fancy art school but does it stop me from making art? No!!! I love fashion illustration and painting really makes me feel happy. I consider myself a super lucky person because I can do what I really love and call it my job!
Some people say that you can call yourself an artist only when you make a living out of it. So let’s make some money while doing what we love!!!
Here are a few tips I’ve learned (and I’m still learning) about how to be proud to be an artist and promote your art business like a pro!
Let’s face it, Instagram is huge now and it’s my absolute favorite! It is changing every single day and it’s becoming a major platform that brings traffic, exposure and sales!
Instagram is a visual platform and you can attract a lot of art lovers by posting beautiful images.
You can promote your art business by creating unique and original content every day and will never run out of material. Use it wisely, be consistent with your posts and use right hashtags.
Engage with your audience, give them something they care about, be helpful.
Create call to action in your posts,
Use Insta Stories for showing behind the scene, work in progress, your studio mess and inspiration.
I love Instagram and will go deeper into its strategies
Pinterest is not a social media platform, it’s a search engine. Treat it like Google, use Search Engine Optimization (SEO) to get traffic to your website/shop/blog
Think of your Pinterest account as of your portfolio or blog where you have different categories but they all should be connected. If your blog is about fitness and most of your followers are looking for fitness inspiration and healthy eating, than you shouldn’t be pinning cute pics with little kittens (I know, we all love kittens but these pins will not bring you customers).
Check if all your boards are relevant to your niche. Edit your Pinterest boards (rename them and select the best board cover) so that your boards will attract the right people. All of your boards should be something that your potential customer/buyer is interested in.
Blog is a great way to build great relationship with your readers and potential customers.
Share your knowledge and expertise with your dream customers.
Make a list of all the topics you want to write about. Decide how often do you want to post and work on the schedule. Be consistent with your posts and share quality content.
4. EMAIL LIST BUILDING
No matter how many followers you have on Instagram/Pinterest/ YouTube/Twitter, having an email list is very important. You are not in control when social media platforms change their algorithm, you can loose your followers if the platform crashes (ohh my biggest fear) but you are in control of your email list so start working on it today. How? Create free printables, downloads, ecourse, something that you can give for free in exchange on email subscription.
5. YouTube / Periscope/ Twitter/Facebook
I’ve tried these platforms but they didn’t work for me but it doesn’t mean that they will not work for you. If you like to be in front of a camera, YouTube and Periscope are definitely your platforms.